Take a look at who is launching on the same week as you are. We also made a couple mistakes (heads up for those of you planning to launch soon): Therefore, in order to make the most out of it, the whole team should take time (in our case, half of the day) to generate traffic to the page. Team coordination - making it clear to the team that the launch is a key contribution to the growth of the product's user base, and essential to build brand identity. Technical difficulties will take your attention away from the goal on D-day, and you don't want to be distracted. Whenever possible, avoid the use of technical jargon - that will immensely help reach organic growth on your launch page (sometimes applicable to your product as well).Įvery bit of content, communication or tracking must be written/setup and taken care of before launch.
People are unfamiliar with the jargon used, and it can easily seem foreign. It's hard to appeal to a large panel of users in web3. Here are some of the elements that made our launch successful: In the midst of our product revamping and landing page redesign, we decided to launch Product Hunt as an initiative to boost acquisition, traffic and consolidate branding. And Product Hunt is a proxy to move in that direction. Making masses understand it is another challenge we haven't entirely solved yet. Making DeFi accessible to all is the first challenge we're solving. We're first movers in the web3 treasury management industry, and released corporate cards and spending management tools for companies with crypto treasury - therefore bridging the gap between traditional finance and DeFi (Decentralized Finance). This product launch was the culminating point of several months of building, so we wanted to showcase it while making it understandable for all. Here's an interesting article on it from Patricia, cofounder Kairn.
As on YouTube, Instagram, Tiktok and other social platforms - users have been trying to decypher the way it works. Over the past few years, the number of companies launching on Product Hunt has been growing exponentially, which has made them need to build an algorithm to guarantee ranking fairness. On top of the goals established for your Product Hunt launch, having a successful one can bring massive brand legitimacy, boost SEO and offer networking/partnership opportunities. However, a launch on the platform is beneficial on various other fronts. These companies have one of two goals in mind: validate product value proposition or boost conversion metrics (eg: acquisition, traffic, sign-ups, etc). It's often used for companies to showcase what they built and gather quality feedback from product aficionados in the tech space. Product Hunt is a huge community platform on which people give feedback on new products. What is Product Hunt and why should you launch? The web3 vertical on Product Hunt was only created in April of 2022, so products that used to be quasi-invisible are now being pushed forward. It's also a great opportunity to have the whole team unite over a single goal for a days time. Launch day on Product Hunt is truly a team effort, and can have a huge impact on your business and acquisition metrics. Nothing was left to luck: we prepared for 3 weeks before the launch, which was crucial in our successful management of inflow on D-day. Over the course of the day, we gathered more than 1200 upvotes - an amazing launch for a web3 company that historically don't gather many upvotes (eg: MoonPay with 1300 upvotes). One week ago, Multis launched on Product Hunt.
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